T-Roc Confidence Test
interactive kiosk
year
2026
type of project
client work
my role
ux/ui designer
case study
objective
design an interactive mall kiosk experience for the Volkswagen T-Roc that turns curiosity into action.
the experience needed to be intuitive, fast to use in a high-traffic environment and adaptable across four baltic markets.
process
the concept translates driving confidence into a short, tactile touchscreen journey.
focus areas:
• clear interaction flow within a limited time window
• strong visual hierarchy readable from distance
• emotion-driven result states
• localization across en, ee, lv and lt
• conversion without storing personal data
the kiosk could not collect user information, so the solution relied on qr-based redirection to the official booking page.
outcome
the result is a scalable physical-digital touchpoint that blends brand expression with structured interaction logic.
the system supports multi-market localization and seamless conversion while maintaining gdpr compliance.
designed for real-world public environments.
standout features
touch-optimized kiosk interface
multi-market localization system
qr-based conversion logic
kiosk & mobile adaptation
dynamic result states